Almost everything you see around you (buildings, socks, coffee, etc.) has something in common; it is in a database. This data is often accessed by an API on what we call a platform. A well-designed API contains a resource, this resource describes things from the physical world (buildings, socks, coffee, etc.) and the methodologies that we use today to create new business with it (Agile, Design Thinking, et cetera) go hand in hand with the resources that come from the API (for example, a banking platform needs banking resources).
In his keynote Bob will argue why he thinks that the next step after platform ecosystems can already be seen, companies like Netflix, Facebook and Google are already in this. They develop real estate, launch more productions than ever before, et cetera. How do they do that? By releasing platform ecosystem thinking into the physical world.